How to Nail Product Positioning 🎯

Even great products can fail with bad positioning. On the other hand, they can start growing like weeds when positioned correctly. I'll show you a framework that helped me...

#product#positioning#framework#web3#web2#saas

Why you won’t survive without understanding the adoption curve!

Crossing the ChasmCrossing the Chasm is hard work, and it can happen invisibly, or it may never happen. But even after the chasm, your work is really...

#distribution#web3#team#business

You Only Need To Figure Out Two Things: "Innovation & Distribution"

Ride both sides. Why Only Two Things Matter? I talk a lot about the distribution part of the startup/business highway, because that's the part which is ...

#distribution#marketing#innovation

Web3 Won’t Save Writers - Paragraph Might

A manifesto for what Paragraph could become. What Will Actually Get Writers Paid in Web3?This is what we all want. Get writers a way to live off their writing. But let’s be honest: no platform will magically make writers rich just by integrating coins or NFTs.

#web3#writers#publishing#platforms#newsletter

Team Goal-Setting Delusion: Why Smart Founders Focus on Controllable Outcomes

Today, I have to come back to big lie many founders seem to believe - that is what we can control. The sad truth is your team doesn't control most of the metrics you're measuring them against. And when you set goals they can't influence, you're ...

#web3#builders#founders#team#goals#measuring#progress#crypto#product

Technology Cycles and The Anti-FOMO Playbook For Web3 Builders

Series exploring where Web3 stands from the perspective of tech and capital cycles and how different proven theories can help builders and founders understand what's happening and what is possibly coming.

#web3#technology#cycles#carlota_perez

Why Your DeSci Project Is Invisible: The Crypto-Pharma Jargon Wall That's Killing Your Growth

Everyone in DeSci seems to have adopted the pharma corporate jargon upgraded with crypto babble to make impossible for anyone to understand what any one project is trying to accomplish.

#desci#marketing#positioning#comms#web3#crypto#audience#persuation

Onboarding Done Right - Part 3

This is part 3 of the "onboarding done right" series and today I focus on ToDos to understand all available product metrics. Remember, everyone should understand and buy into what metrics you're tracking, which are important ones and how they can influence them ...

#team#onboarding

Onboarding Done Right - Part 2

This part of "onboarding done right" series focuses on getting your new joiners (or yourself) on the track to be productive and useful. and today I'm going to talk about understanding business fundamentals

#onboarding#team

Onboarding Done Right - Part 1

I've decided to create a small series of essays that will describe areas you should tackle within new teammates onboarding. Onboarding is unique moment in time and critical for understanding the context of the project you're trying to build.

#team#onboarding#business

Wanna Win? Go Small First, Expand Later!

Today it's a fear almost every builder I met has - picking the niche for your product. Part of success in anything we do, and actually the biggest part early on, is choosing the target or who the target is because that determines all the steps you need to take afterward. I’m saying this because it works in dating as much as in business...

Publishing is such a potent space

I don’t see much movement since 2022. PUBLISHING is a lifelong passion of mine. I mean publishing of anything -> books, magazines, art, but also audio publishing, video, and movies. Soon also short AI-generated stories. I am not seeing any progress I don't see somebody making Kindle-like publishing easier and more accessible onchain. Even though it seems to me that ...

#publishing#onchain

From Code to Customer: Where Have We Forgotten The Marketing In The Past 30 years"

It used to be obvious when starting a business - the main worry and focus was actually marketing and sales.

#distribution#business#marketing#sales

Updates on Build Better

Hello builders and friends, just a quick update that I've changed some visual appearances of BFG's Build Better publication - details like...

#update#community

GTM - Marketing - BD - Sales - Community -> wtf is the difference?

I know you've seen the terms like GTM (Go-To-Market), BD (Business Development), Sales, Marketing, Community building tossed around, but do you know what these roles mean?

#business#team#roles

The Narrowest Possible Market

The large part of early success in anything is choosing the right and as narrow as possible target market. Why? That choice determines everything ...

#distribution#web3#business

On Topic Of Reciprocity

Is reciprocity needed in web3 space? I would say definitely yes! Reciprocity is needed in any space where bonds are formed between humans ...

#web3#team#relationships

What Work Will Stay Longer

AI can take the work, we can keep the fun! With ChatGPT 4o - I am back to thinking what type of work will stay and what will disappear sooner. I belie...

#ai#future#business

Never Stop Repeating Your Vision

Repeat Your Product Vision At Any Chance You GetIt's on themLet me bring up another underrated leadership skill. It's an underutilized superpower tha...

#team#business#leadership#daos

Can't Do Anything With Wrong Team

diverse team can do it! You can’t do anything great with the wrong team … remember it! Today I want to muse about team and why it's essential to think ...

#team#web3#business

Can humans be better than machines?

Can humans be better than them...AI, AGI? Not sure if you have noticed but usually the most successful people are those who have some sort of strict routine ...

#ai#creators#social

Twitter (X) Points Farming vs Degen Tipping On Farcaster

Degentleman is not the same as points farmer (or is it?) First, you should know that I always hated the type of attention/points farming for future airdrops or whitelists...

#degen#web3#cryptocurrency#warning

Era of Limited Distribution and Unlimited Innovation

When I say - Era of Limited Distribution and Unlimited Innovation is where Distribution matters more - I'm sure many of you think I'm crazy. I'm telling ...

#web3#blockchain#ai#distribution

Onchain Creator Tooling Stack

Are you looking for tools to guarantee the provenance of your writing or visual art? Do you want to switch from Substack, Medium, or Wordpress?

#web3#tools#onchain#blockchain#creators

Thoughts on "current bull run" in crypto - be careful.

Careful when you are riding this bull run! I have spent a lot of time among people heavily interested and vested in this crypto hype cycle so if you're new, read ...

#cryptocurrency#web3#trading#warning

Personal history - a business lesson on community

iPhone focused photography magazine - iPhotographer. I'm making Mondays a time to share some of my historic business lessons. This one is about building a community...

Escape the Corporate Cargo Ship

Cargo ship, sailing boat or speed boat? I assume that if you’re reading this, and you are not in the small ship, but you feel and know you should be. This is my invitation to you - join us in speedboats!

#web3#blockchain#team

On The Perception Of Time

Don't wait, design and act today! Yesterday, I had a very interesting conversation about theories how we perceive time as we age...

#general#team